Logo & Packaging Design
This was a university assignment where the task required me to redesign traditional packaging design for coloured pencils. These deliverables consist of a logo and package design. Adobe Illustrator and Indesign were the tools used to execute this project.
Challenge
Create a logo and packaging design that stand out from familiar packaging designs for coloured pencils.
Process
Sketches for Packaging Design
The initial sketches experimented with the shape and whether the packaging was stackable. This led to the decision to continue with a triangular prism structure for its compact design and space efficiency. It would also be a point of difference to many cylinder designed packaging available in store which would assisting making the design stand out.
Initial Prototypes
The objectives of the prototypes were to improve the packaging design in areas such as refining the visual aspect of the windows and user-friendliness of opening the product.
Branding Name Development
When creating the name of the packaging brand, the objective was to connect and tie the audience with the brand. With that, Art + You was chosen as the brand name.
Logo Ideation and Development
The purpose of the logo was to mirror the packaging design to keep the overall brand consistent. This is evident in the use of triangular shapes that make up the letters A and Y.
Result
Final Packaging Design
The design of the packaging conveys a more refined and elegant interpretation of the traditional packaging design. A muted rainbow gradient was incorporated in the design to represent the multiple colours available. The triangle laced-like pattern further emphasises the sophisticated aesthetic which is present in the typography and layout. The windows were also triangular shaped to maintain the consistency of the packaging and provide an interesting design.
Takeaways
Being able to create and develop a packaging design that is innovative and unique allowed me to push pass my limits of illustrations and design to create a product more tangible and impactful.