Logo Design (whilst with Fresh Creative)
While working at Fresh Creative, I was tasked with creating a logo for Bond Hair Religion’s café extension. The logo must align with other existing Bond’s logos and overall brand. I worked in collaboration with the creative director to produce the final product. Adobe Illustrator was the tool used to complete this project.
Challenge
Create a logo for a branch extension which incorporates the key elements from the main logo while also being unique to the services the extension offers its customers (coffee).
Process
I was given the task to take inspiration from the main logo and experiment with themes relating to coffee, more specifically a coffee cup.
Bonds Hair Religion Logo. Image available at Fresh Creative.
Logo Development
After many rounds of feedback from the creative director, the design was adjusted and refined to best align with the existing branding. This is evident in the use of the main logo's pattern being incorporated into the coffee cup design. Additionally, the spoon extends the design which connects it to the brand especially when viewing the logos as a set.
Result
Logo 'Colour'
Logo Reverse
Logo as a set. Image available at Fresh Creative.
The final logo is a clean addition to the existing brand while having its own unique design. I received positive feedback from the creative director and client.
Takeaways
So much was learnt during this experience where I was able to produce an original logo design with the collaboration and guidance of the creative director. This project required my ability to think critically about the design and how it could contribute individually as well as part of an existing brand.